Here are Top 10 Fashion Brands to Watch This Season, along with insights into why they’re gaining momentum and what key style directions they’re taking.
1. Loewe
Why it matters: Loewe climbed to the No. 1 spot on the Lyst Index for Q1 2025, driven by a 38 % spike in search demand.
What’s trending: The brand blends Spanish leather‑heritage craftsmanship with contemporary art‑influenced designs. Pieces such as the “Tomate” bag and sculptural silhouettes are resonating strongly.
If you’re looking to highlight this brand: Think statement bags, tactile leather goods, bold accessories that signal fashion‑forefront.
2. Miu Miu
Why it matters: Miu Miu remains one of the hottest brands, previously ranking #1 on the Lyst Index and still driving high cultural visibility.
What’s trending: Youthful, ultra‑feminine silhouettes (micro minis, cropped knits), heavy influencer and Gen Z appeal.
Angle to watch: If you cover “trend pieces you’ll see everywhere,” Miu Miu is strong.
3. Saint Laurent
Why it matters: Continues to maintain strong luxury credibility and visibility in media and red carpets.
What’s trending: Polished tailoring, strong brand identity, investments in both classic pieces and statement eveningwear.
Highlight for your readers: “Investment wardrobe” pieces from Saint Laurent resonate well for those building a long‑term style foundation.
4. Coach
Why it matters: Coach experienced a strong revival, particularly among younger consumers. Demand up 332% year‑over‑year.
What’s trending: Accessible luxury, street‑influenced pieces (sneakers, bag charms), strong brand freshness.
Why include it: If you’re writing for a more budget‑conscious luxury audience (or affiliate friendly), Coach is an appealing pick.
5. Prada
Why it matters: Prada remains a powerhouse in creative luxury; although it shifted in rankings, it still commands attention.
What’s trending: Sustainability drive (Re‑Nylon), sporty‑luxury tailoring, strong heritage + modern mix.
Content angle: Great brand to highlight when talking about “luxury that evolves” or “heritage brands that stay relevant.”
6. COS
Why it matters: It’s the first mass‑market/high‑street brand to enter the Top 10 of Lyst Index, signalling a meaningful shift.
What’s trending: Minimalist design, elevated basics, viral pieces via social media at more reachable price points.
Why for your blog: As you also cover more affordable fashion options (e.g., younger audience on your Pinterest channel), COS is a strategic mention.
7. Chloé
Why it matters: Chloé re‑entered the Top 10 for the first time thanks to its bohemian revival under new creative leadership.
What’s trending: Soft luxury, boho‑inspired pieces mixed with modern tailoring.
Content tip: Pairs well when writing about “effortless chic” and transitional pieces (day‑to‑night, work‑to‑weekend).
8. Bottega Veneta
Why it matters: Although it dipped slightly, it remains among the trend‑setting luxury houses.
What’s trending: Quiet luxury, novel silhouettes, strong accessories game (bags, shoes).
Suggested angle: For readers who want fashion that whispers status rather than shouts it — “under‑the‑radar luxury.”
9. Alaïa
Why it matters: Consistently in top tiers of trending brand lists and producing items with cult status.
What’s trending: Sculptural tailoring, artisan craftsmanship, exclusive pieces with strong resale/collector appeal.
For your blog: Great for a “splurge worthy” highlight or for fashion enthusiasts who track iconic brands.
10. Gucci
Why it matters: Although it experienced a drop, its sheer visibility and legacy make it relevant.
What’s trending: Brand heritage meets reinvention, high‑profile collaborations, bold marketing.
Why include: Good for “brand everyone knows but is still evolving” story lines and audience‑friendly anchor pieces.
